Founder Momentum Coaching

You have the vision, but scaling a startup requires more than ideas — it demands clear priorities, decisive action, and consistent follow-through.

This coaching program empowers you to make better decisions faster, focus on high-impact goals, and execute priorities without overwhelm.

Using frameworks from my signature Creative Momentum™ System, EOS, and The 4 Disciplines of Execution, you'll develop systems to mster your time and energy, enhance your focus, and experience more Flow and productivity.

Transition seamlessly from "doer" to "leader as you build confidence, eliminate impostor syndrome, and empower your team to achieve sustainable growth.

This coaching partnership is your compass for navigating the complexities of scaling a startup while unlocking your leadership potential and creating lasting momentum.

"When I first started working with Jeff, I was a little skeptical that he would understand how to help me.

As a general manager of a multi-million dollar company, it seemed like I always had more creative ideas than time to implement them. I felt overwhelmed and unfocused.

From our very first meeting, Jeff was able to help me get out of my own way and find my focus. But now after every call with Jeff, I have clarity on my next action steps.

I've been crushing my goals and feel more laser-focused than ever before.

If you feel like you have lots of creative ideas but aren't making any meaningful progress on them, I highly recommend you partner with Jeff!"

— Kevin, General Manager and Co-Owner

“I initially signed up for coaching with Jeff during a transition period in my career, when I had to redefine my role inside my organization, identify my priorities, areas of focus, and how to have an impact during a phase of intense flux.

Jeff helped me a lot, bringing great clarity and perspective, and suggesting approaches or methods that helped me navigate this change.

Many of his suggestions are now part of my daily routine. We continued evolving the coaching relationship from there.

I feel Jeff can be a great partner for anyone in a leadership position, having to deal with culture change, innovation in organizations, and how to be effective during uncertain times."

"In the last 3 months, I have gone from one of the lowest performers to the TOP producer on my team by a wide margin.

In fact, everyone on my team is asking what my "secret sauce" is and is picking my brain for advice now.

I'd say that is a 180-degree turnaround from where I was before working with Jeff!

I started working with Jeff to help reinvigorate my software sales career.

The top thing I enjoy about working with Jeff is that he asks high-quality questions that help you to create more "flow states" - which is essentially a peak performance state which is crucial for success in my sales role."

"I'm the co-founder of a software startup, and I decided to see if coaching could help me get better at setting and achieving my goals.

I did some research on various coaches and picked Jeff because I liked what he had to say in his bio.

My experience has far exceeded expectations. Jeff is a gem.

He asks great questions. He is also great at helping me clarify my goals, and then holding me accountable to keeping them.

I can't recommend Jeff highly enough as a coach. I almost don't want to write this review for fear that he will get too popular, leaving less time to work with me."

“Being an entrepreneur and owner of two restaurants I found I had gotten lost in the minutia of everyday life. I had forgotten my goals and the big picture.

In a very short time, Jeff was able to help me redefine my personal values and carry them into my business and community.

In the beginning, Jeff helped me achieve "small wins" by identifying my strengths. By focusing on my strengths and letting go of my weaknesses these daily "small wins" gave me the momentum to tackle my larger goals.

Now, Jeff and I are working on my "Big Ideas," a five-year plan that will make a lasting impact on my community, my team, and myself.

With Jeff's encouragement, my days are no longer about washing dishes and bussing tables, it is about taking the bold steps to achieve my potential. I am now the pebble that starts the ripple that makes a difference."

Master Your Mindset

End procrastination, eliminate self-doubt, and step into your full potential.

Break free from the mental barriers holding you back. This coaching is designed to help you conquer impostor syndrome and procrastination while building unshakable confidence. You'll reframe self-doubt, build long-term resilience, and lead with confidence. Empower yourself to take decisive action and maintain focus, even when faced with difficult challenges. Develop the mental strength needed to stay committed to your goals and unlock your full potential as a leader.

“Jeff has surpassed all my expectations as a coach. He has helped me stick with the helpful habits and get rid of the bad habits in a very positive and humane way.

Although he offers his deep knowledge and tools without stint, he asks smart questions and shares his insights that usually help me find my real challenges and the right solutions on my own.

I wholeheartedly recommend Jeff as a coach for improving your awareness and effectiveness. You will regret not hiring him sooner.”

- Jussi, Founder & CEO of Tech Startup in Logistics Industry

We work on what is most pressing to you each session.

My goal for each session is to help bring you closer to achieving the results listed under my 3-pillar Creative Leadership framework above.

Here's what to expect from me during our calls:

To be your accountability coach and make sure you are following through
To challenge you and get you out of your comfort zone
To encourage you to act bolder, more authentically, with purpose
To be direct and call you out on your own bullshit
Be your biggest fan and advocate - you're doing amazing things

My usual live coaching session rhythm is a 1-hour call the first week of the month, with 30-minute coaching sessions in weeks two, three, and four.

To maximize your momentum, growth, and accountability, I also provide daily (except on Saturdays) check-ins via text.

Through my coaching experiences and PhD research on learning and creative performance over the last 10 years, I’ve identified a simple, yet effective text-based method to promote continuous momentum towards your biggest, creative goals.

It's called the RPA Method - Reflection, Prioritization, Accountability.

Reflection - To truly grow from experiences (and not just live through them), you need to engage in deliberate reflection. Reflection helps you explore, identify, and learn better ways of working on your creative projects so that achieving your biggest goals becomes more effortless and enjoyable.
Prioritization - The master skill for staying focused. Each day and week we are identifying what truly is most important (and what is NOT) to ensure you are spending time on what matters most.
Accountability - This is all about ensuring following-through and identifying any adjustments that need to be made to get back on track, should things not be going as originally planned.

Each day via text (except Saturdays), I'm helping you stay set clear goals, stick with them, and improve your effectiveness.

All it takes is 5 minutes a day and for you to simply respond to my questions honestly..

"I recently started a creative advertising agency in digital media.

I was moving in circles, I had a lot of ideas but very few actions, and I was very stressed and disappointed with my results.

I was lucky to find and work with Jeff. Immediately I started working with him, I realized a big change - I began to do the things I said I will do, my personal integrity and self-confidence went up, and my priorities when I wake up in the morning are now CRYSTAL CLEAR.

I am feeling very productive with the tools and techniques suggested by Jeff. We even worked on a sales script together.

I wish I had a coach like Jeff earlier - I would have accomplished even more. He really goes the extra mile to give insight and show you the way."

- Hassan, Founder & CEO of Digital Media & Advertising Agency

Hey everyone!

My name is Jeff Fajans (rhymes with "lions").

I am a certified creative performance and leadership coach who helps founders master the art and science of creative leadership.

I'm passionate about helping high-potential leaders upgrade their personal operating systems, ignite their people's creativity and accountability, and scale their impact.

In my past roles, I served as Head of Talent and Organization Development at entertainment and retail marketing agencies - partnering with senior executives to bring forth culture and leadership transformations that drove innovation, high performance, and growth.

For my coaching certification, I learned from David Peterson, the former Head of Google's Executive Coaching & Leadership team.

I've designed and produced internationally acclaimed digital courses on creative work and creative leadership that can be found on Domestika, LinkedIn Learning, and Cornerstone OnDemand.

I also serve on the Board of Advisors of OASIS Center International, a non-profit whose mission is to bring creativity and arts mentorship programs to underserved youth.

My mission is to help 1 million people bring their biggest ideas to life through my coaching, teaching, and advocacy of creativity.

The values that drive me are creativity, curiosity, compassion, and courage.

I’ve worked 1-on-1 with hundreds of creative people and presented to thousands of others across the world from every continent except Antarctica (for some reason penguins aren’t into self-development).

My clients come from all creative industries - from technology, design, marketing, software development, filmmaking, writing, art, music, architecture, content creators & influencers, professional speaking, academia, non-profit, and other small and mid-sized creative businesses.

Here are 3 Things You Probably Didn't Know About Me

Thing #1: My last name is a Polish last name. My Polish great-grandfather Kazimierz Fajans discovered the chemical element, Protactinium, and ate lunch with Albert Einstein at a table my parents now have in their dining room.
Thing #2: I have a PhD in Positive Organizational Psychology from Claremont Graduate University, where I studied under Mihaly Csikszentmihalyi, world-renowned author of Flow. My research focused on how to help people learn, develop, and lead more effectively to better achieve creative goals.
Thing #3: I am an avid music creator and guitar player - and since the birth of my amazingly curious, creative, and energetic 6-year-old son, Hendrix, I have been creating funky fresh kids music that captures the authenticity, joy, craziness, and fun of toddlers and parents experiencing the world together. This is NOT anything like the typical cookie-cutter children's music out there. The president of the National Association of Record Industry Professionals (NARIP) described my music as "Beastie Boys for Babies" 🤣.

As an ambitious Startup Founder, what would it mean to you if you could...

From Overwhelm to Optimized:

A Systematic Approach to Scaling Your Startup and Becoming a Highly Effective Leader

“I initially signed up for coaching with Jeff during a transition period in my career, when I had to redefine my role inside my organization, identify my priorities, areas of focus, and how to have an impact during a phase of intense flux.

Jeff helped me a lot, bringing great clarity and perspective, and suggesting approaches or methods that helped me navigate this change.

Many of his suggestions are now part of my daily routine. We continued evolving the coaching relationship from there.

I feel Jeff can be a great partner for anyone in a leadership position, having to deal with culture change, innovation in organizations, and how to be effective during uncertain times."

"In the last 3 months, I have gone from one of the lowest performers to the TOP producer on my team by a wide margin.

In fact, everyone on my team is asking what my "secret sauce" is and is picking my brain for advice now.

I'd say that is a 180-degree turnaround from where I was before working with Jeff!

I started working with Jeff to help reinvigorate my software sales career.

The top thing I enjoy about working with Jeff is that he asks high-quality questions that help you to create more "flow states" - which is essentially a peak performance state which is crucial for success in my sales role."

"I'm the co-founder of a software startup, and I decided to see if coaching could help me get better at setting and achieving my goals.

I did some research on various coaches and picked Jeff because I liked what he had to say in his bio.

My experience has far exceeded expectations. Jeff is a gem.

He asks great questions. He is also great at helping me clarify my goals, and then holding me accountable to keeping them.

I can't recommend Jeff highly enough as a coach. I almost don't want to write this review for fear that he will get too popular, leaving less time to work with me."

“Being an entrepreneur and owner of two restaurants I found I had gotten lost in the minutia of everyday life. I had forgotten my goals and the big picture.

In a very short time, Jeff was able to help me redefine my personal values and carry them into my business and community.

In the beginning, Jeff helped me achieve "small wins" by identifying my strengths. By focusing on my strengths and letting go of my weaknesses these daily "small wins" gave me the momentum to tackle my larger goals.

Now, Jeff and I are working on my "Big Ideas," a five-year plan that will make a lasting impact on my community, my team, and myself.

With Jeff's encouragement, my days are no longer about washing dishes and bussing tables, it is about taking the bold steps to achieve my potential. I am now the pebble that starts the ripple that makes a difference."

What You'll Experience with Founder Momentum Coaching

What You Get When You Partner with me as your Founder Momentum Coach

Meet Your Coach.

It's Time to Master the Art & Science of Founder Momentum.

Founder Momentum Coaching

As an ambitious Startup Founder, what would it mean to you if you could...

From Overwhelm to Optimized:

A Systematic Approach to Scaling Your Startup and Becoming a Highly Effective Leader

“I initially signed up for coaching with Jeff during a transition period in my career, when I had to redefine my role inside my organization, identify my priorities, areas of focus, and how to have an impact during a phase of intense flux.

Jeff helped me a lot, bringing great clarity and perspective, and suggesting approaches or methods that helped me navigate this change.

Many of his suggestions are now part of my daily routine. We continued evolving the coaching relationship from there.

I feel Jeff can be a great partner for anyone in a leadership position, having to deal with culture change, innovation in organizations, and how to be effective during uncertain times."

"In the last 3 months, I have gone from one of the lowest performers to the TOP producer on my team by a *wide margin*.

In fact, everyone on my team is asking what my "secret sauce" is and is picking my brain for advice now.

I'd say that is a 180-degree turnaround from where I was before working with Jeff!

I started working with Jeff to help reinvigorate my software sales career.

The top thing I enjoy about working with Jeff is that he asks high-quality questions that help you to create more "flow states" - which is essentially a peak performance state which is *crucial* for success in my sales role."

"I'm the co-founder of a software startup, and I decided to see if coaching could help me get better at setting and achieving my goals.

I did some research on various coaches and picked Jeff because I liked what he had to say in his bio.

My experience has far exceeded expectations. Jeff is a gem.

He asks great questions. He is also great at helping me clarify my goals, and then holding me accountable to keeping them.

I can't recommend Jeff highly enough as a coach. I almost don't want to write this review for fear that he will get too popular, leaving less time to work with me."

“Being an entrepreneur and owner of two restaurants I found I had gotten lost in the minutia of everyday life. I had forgotten my goals and the big picture.

In a very short time, Jeff was able to help me redefine my personal values and carry them into my business and community.

In the beginning, Jeff helped me achieve "small wins" by identifying my strengths. By focusing on my strengths and letting go of my weaknesses these daily "small wins" gave me the momentum to tackle my larger goals.

Now, Jeff and I are working on my "Big Ideas," a five-year plan that will make a lasting impact on my community, my team, and myself.

With Jeff's encouragement, my days are no longer about washing dishes and bussing tables, it is about taking the bold steps to achieve my potential. I am now the pebble that starts the ripple that makes a difference."

What You'll Experience with Founder Momentum Coaching

What You Get When You Partner with me as your Founder Momentum Coach

Meet Your Coach.

It's Time to Master the Art & Science of Founder Momentum.

"In the last 3 months, I have gone from one of the lowest performers to the TOP producer on my team by a wide margin.

The top thing I enjoy about working with Jeff is that he asks high-quality questions that help you to create more "flow states" - which is essentially a peak performance state which is crucial for success in my sales role."