Music Marketing

Marketing is for Musicians, too!

Just like any other business, you and your music make up your own personal brand. You may have the talent required to be a pro (If not then learn more about how I can help get your there here), but if you aren’t spreading the word about your talent effectively, nothing is going to happen for you.

It’s OK if you aren’t a savvy marketer. It’s not OK if you sit there and blame your lack of marketing knowledge for your unsuccessful career.

Asking for Help is NOT a Sign of Weakness

When you first started learning guitar, I’m sure you annoyed the hell outta your older brother, lesson teacher, or father with questions. Asking for help is not a sign of weakness. It’s a sign that you are serious about making improvements in your life, which is quite positive!

If you aren’t knowledgeable about Marketing & Business Strategy, you can either

  • A) Read and Learn about them (spending a lot of your time, creating extra stress)
  • B) Get help from an Expert (Saving a lot of your time, stress free)

I Can Help You

Having a strong background in entrepreneurship and marketing, as well as being in a lot of different bands, I understand how bands successfully and unsuccessfully market their music, their identity, and their brands. By creating customized “business plans” for each individual, I can help guide your music career in the right direction. You don’t even have to worry about learning marketing terms. The Integrated Marketing Plans are simple to understand, yet packed with value. Your plan will cover:

  1. Branding
  2. Marketing Strategy
  3. Marketing Implementation
  4. Promotion & PR Strategy
  5. Finding Gigs
  6. Financial Outlook
  7. Musician Resources

Don’t waste another day of not being on the right track! Get on the Path of Success!

Option Plans

Here are the various options that you can choose from, each one being more detailed, lengthy, and expensive:

  1. An executive summary. An executive summary is essentially a business plan in miniature and about 1-2 pages. It covers the main components—strategy, the market, the product or service, the marketing plan, and the finances. Integrated in a cohesive way that is easy to understand and implement.
  2. A summary business plan. This is a document typically 5-10 pages. It includes an executive summary, and then a page or so of explanation of each of the key components of the business plan. So it expands on what an executive summary provides.
  3. A full business plan. This is the extensive business plan of 15 to 35 pages. Each section of the plan is explained in full—lots of industry marketing data to back up the marketing section, references to key articles, research, & expertise; Resources to help you succeed. Financial Outlook. Detailed branding and marketing, etc. The complete music success package.

One more reason to Have a Music Business Plan:

  1. Funding- Starting off, most bands and musicians need a little funding support. Be it from their family, friends, or outside investors, having a business plan for your music really shows that you are serious, dedicated, and motivated, and not just some lazy, pot-smoking musician. It shows that you are a driven, pot-smoking musician! You will find it much more likely for someone to want to help you out financially if you can prove to them that their money is being put to good use.

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